The world is just at the beginning of digital transformation and the maps that people have now is changing and improving day by day. Companies that are good at this constantly change their products in order to satisfy their customers. They constantly watch what their customers want. API is the only way to do that very fast in low-budget. Application program interface (API) is a set of routines, protocols, and tools for building software applications. With using API, software developer’s job becomes easier because developer can gain access to users personal information in multiple platforms which reduces the time consumption and provides ease of access for both developer and user. Also it provides more functional and better digital experience for user. Furthermore developers and also users can create integrated works which increases the chance of success. The ability to build these things without an API is very expensive and takes a lot of time.
Companies that do not have an API program simply can not move fast enough. Facebook , Amazon, Netflix and Google are already using API. Large enterprises also benefits from API permissions by making a user more loyal and creating a functional database. For instance, 13,5 million internet websites uses “connect with Facebook” button. Some websites only have this button for signing in which shows the seriousness of loyalty. In 2016 rest of the market realized the power of API and started to make huge investments to it. All of the industries need API for ex. health financial social media, communication. As the companies take data from the users they also expand their database thus using API mutually beneficial for both companies and users. Brands uses API to build loyalty and marketing programs in order to bring the customer together.